The Ukrainian online TV market is actively developing. Users have many options for watching series, movies, and news online. Among the largest players are MEGOGO, Sweet TV, and Kyivstar TV. However, a new alternative has emerged that changes the rules of the game — DyvyTV.
DyvyTV is a platform built around the modern FAST model (Free Ad-Supported Streaming TV) — free online television supported by short advertising blocks.
Let’s take a closer look at the key differences and why DyvyTV is worth trying today.
Competitors: What Do They Offer?
MEGOGO
The largest player in the Ukrainian market. It provides access to an extensive library of movies, TV series, television channels, and sports broadcasts. The core model is paid subscription, with several plans ranging from basic to premium, offering additional content.
Sweet TV
An online cinema focused primarily on movies, cartoons, and TV series. It also operates on a subscription-based model, where monthly payment grants access to the content catalog.
Kyivstar TV
A service from the mobile operator Kyivstar that combines TV channels, series, and a video library. The main model is subscription, although some packages are included in Kyivstar mobile tariffs.
All three services offer large amounts of content but require either a monthly fee or at least user registration.
DyvyTV: What Makes It Different?
DyvyTV offers a fundamentally different approach. It is based on FAST channels — free online channels supported by short advertising breaks. There is no need to create an account or pay a monthly fee. Simply open the website, mobile app, or Smart TV application and start watching.
Most importantly, Ukrainian content is always at the forefront. DyvyTV places strong emphasis on Ukrainian channels, shows, and series. Viewers do not need to spend time searching — content is already curated into ready-made thematic channels. This brings back the convenience of traditional television in a modern digital format.
Today, DyvyTV already offers nearly 100 thematic channels, and the number continues to grow. They include entertainment, music, cooking, educational, children’s, and other categories.
Advantages of DyvyTV Over Competitors
No subscription fees
While MEGOGO, Sweet TV, and Kyivstar TV follow a “pay to watch” model, DyvyTV provides instant and free access.
Simplicity
No accounts, passwords, or complex settings. Just open the platform and start watching.
Universal access
DyvyTV works in a web browser, on Smart TVs, and on smartphones, allowing users to watch anywhere — at home, on the go, or at work.
Accessibility for all audiences
The service is designed for a broad audience, from children to seniors. There are no financial or technical barriers.
Familiar TV format
Unlike on-demand video libraries, users do not need to search for content. Channels are already broadcasting live — simply switch channels and choose what matches your mood.
Focus on Ukrainian content
The platform actively promotes Ukrainian shows, series, music, and children’s programming, contributing to the development of the local media ecosystem.
Television for Everyone
At a time when most online platforms compete for subscribers, DyvyTV chooses a different path — making television as open and democratic as possible. This is not direct competition with large subscription platforms. DyvyTV offers a new viewing experience: television that is free, legal, and accessible to everyone.
Conclusion
MEGOGO, Sweet TV, and Kyivstar TV are strong platforms for users willing to pay for subscriptions and access extensive content libraries.
DyvyTV is an alternative that suits everyone — free of charge, easy to use, and focused on Ukrainian content.
Thanks to the FAST-channel model, DyvyTV combines the simplicity of traditional television with the flexibility of modern online services. Most importantly, it is accessible to everyone, regardless of income or device.
DyvyTV is television that truly belongs to the people.